A San Francisco teenager is concerned about the fact that a condom broke during sex. The teenager needs confidential and reliable information fast, so the number “1” is texted to SexInfo. The teen receives a short message in return: “U may B at risk for STDs + pregnancy S.E. Clinic, Keith at Armstrong St, 415-671-7000 M-F8-5, W8-12, City Clinic 357 7th St 415-487-5500 MWF8-4 TuTh 1-4.”
More than 4,500 individuals accessed the SexInfo service during the first 25 weeks of the project, with 2,500 taking the steps to retrieve content and referrals. The top three messages accessed were “what 2 do if our condom broke,” “2 find out about STDs” and “if u think ur pregnant.”
What would have happened to those 4,500 teens had SexInfo encountered the same challenge as NARAL ProChoice America when Verizon Wireless blocked its subscribers from receiving text messages on reproductive rights issues?