For the last decade, 40-year old Anthony Celestine has owned a small Jani-King commercial cleaning franchise. Without knowing it, one of the best business decisions he ever made was moving from his Brooklyn apartment to Harlem.
As part of his rental agreement, Mr. Celestine got a PC and high-speed Web connection. Now he uses the Internet to prospect for new customers, communicate with the franchisor headquarters in Dallas, and e-mail other franchisees on how to improve his business and his operations.
“I talk to my franchise brothers about what works and what doesn’t,” says Mr. Celestine. “I’m learning about new procedures faster than before. It’s like riding a bike and then switching to a car. It is just a whole better world with the PC.”
Prior to getting his high-speed Internet connection, he had never surfed the Web or had an e-mail address. “I didn’t know what none of that stuff was,” explains Mr. Celestine. Now he and his business can compete more effectively in a crowded marketplace.
Read the full story: Broadband Bridge Across Digital Divide.pdf